The Roster was designed as a single launch campaign in 2016, that strived to break the boundaries of what media defines as "beautiful". Partnering with The BeaYOUtiful Organization, and influencers across Canada, a clothing campaign was created to disrupt the social boarders of beauty, and instead, uplift women and men through a brand statement. A year later, the success of the campaign launched The Roster into a full clothing line with simplistic designs featured seasonally. In wearing the product, we hope that you embrace your perfections and flaws that make you unique. YOU represent the shirt, in any shape and form, that expresses an individualistic complexion of beauty.